75 Hard is a program developed by Andy Frisella. Andy is a motivational speaker, entrepreneur, and supplement company owner. He believes that ‘mental toughness’ is the way for all of us to live a better, more productive life. Andy prefaces that it is NOT a fitness program, but rather a transformative mental toughness program. It has been publicly available since March 2019 and has had a recent resurgence in 2021. Estimates have it amassing 200+ million views on social media via hashtag references. Its popularity is undeniable, but the challenge is based on very little scientific research and rather upon Andy’s anecdotal viewpoint from his own journey.