75 Hard is a program developed by Andy Frisella. Andy is a motivational speaker, entrepreneur, and supplement company owner. He believes that ‘mental toughness’ is the way for all of us to live a better, more productive life. Andy prefaces that it is NOT a fitness program, but rather a transformative mental toughness program. It has been publicly available since March 2019 and has had a recent resurgence in 2021. Estimates have it amassing 200+ million views on social media via hashtag references. Its popularity is undeniable, but the challenge is based on very little scientific research and rather upon Andy’s anecdotal viewpoint from his own journey.
The person you are now, is not who you’re going to be 30 days, 6 months or years from now. The same is true regarding the person you were 5 years ago. The key to building lasting habits that lead to growth is to first create a new identity. Our existing behaviors are simply a reflection of our previous decisions.
While perhaps not the missing link you would commonly think of, let me explain how the existence of one may account for a lack of progress for yourself. The pursuit of optimal or elite level aesthetics is one where you don’t start off with all the habits you need to get it done right away. Suffice it to say that achievement of such a goal is rather elusive like Bigfoot himself. It is an ongoing process where you build upon habits and what is initially hard to do becomes easier over time. Personally, I’ve built upon small habit changes, improvements, and tweaks to my regimen over the course of years to arrive at where I am currently. And it’s because I built these habits into my lifestyle, and into my daily routine, that they are no longer difficult to achieve.